The new public : professional communication and the means of social influence / Leon H. Mayhew.

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Bibliographic Details
Published: New York : Cambridge University Press, 1997.
Main Author:
Mayhew, Leon H.
Series:Cambridge cultural social studies
Subjects:
Public relations.
Communication > Social aspects.
Influence (Psychology)
Manipulative behavior
Persuasion (Psychology)
Format: Book
The new public : professional communication and the means of social influence /
Detail
Physical Description:xi, 332 p. ; 24 cm.
Notes:Bib#: 623064
Bibliography:Includes bibliographical references (p.303-325) and index.
Language:English
ISBN:0521481465 (hb)
0521484936 (pb)
Bib#:623064

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