Marketing management / Peter R. Dickson.

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Bibliographic Details
Published:	Fort Worth : Dryden Press c1994.
Main Author:	Dickson, Peter R.
Series:	Dryden Press series in marketing
Subjects:	Marketing > Management.
Format:	Book

Marketing management /

Table of Contents:

Decision making and planning
The generation and use of market intelligence
Analyzing customers
Analyzing competition
Analyzing market channels
Analyzing regulation and market ethics
Analyzing the organization
Positioning strategy
Managing products
Managing distribution
Managing personal selling
Managing communications
Managing pricing
Organizing and implementing
Forecasting, budgeting, and controlling
A guide to creative decision making
STRATMESH and the sample plan.