Marketing strategies for services : globalization, client-orientation, deregulation / edited by M.M. Kostecki.

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Bibliographic Details
Published: Oxford [England] ; New York : Pergamon Press, 1994.
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Format: Book

MARC

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035 |a (nzNZBN)8167700 
035 |a (OCoLC)29225032 
040 |a DLC  |c DLC  |d DLC 
050 0 0 |a HD9980.5  |b .M373 1994 
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090 |a HD 9980.5 .M345 
097 |3 Bib#:  |a 431467 
245 1 0 |a Marketing strategies for services :  |b globalization, client-orientation, deregulation /  |c edited by M.M. Kostecki. 
260 |a Oxford [England] ;  |a New York :  |b Pergamon Press,  |c 1994. 
300 |a xix, 250 p. :  |b ill ;  |c 24 cm. 
504 |a Includes bibliographical references (p. 229-243) and indexes. 
650 0 |a Service industries  |x Marketing  |v Case studies. 
650 0 |a Professions  |x Marketing  |x Case studies. 
700 1 |a Kostecki, M. M. 
991 |a 1995-09-16 
992 |a Created by , 16/09/1995. Updated by alte, 19/01/2012. 
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952 f f |p For loan  |a University Of Canterbury  |b UC Libraries  |c Central Library  |d Central Library, Level 9  |t 0  |e HD 9980.5 .M345  |h Library of Congress classification  |i Book  |m AU06153879B