Marketing strategies for services : globalization, client-orientation, deregulation / edited by M.M. Kostecki.

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Bibliographic Details
Published: Oxford [England] ; New York : Pergamon Press, 1994.
Other Authors:
Kostecki, M. M.
Subjects:
Service industries > Marketing > Case studies.
Professions > Marketing > Case studies.
Format: Book
Marketing strategies for services : globalization, client-orientation, deregulation /
Detail
Physical Description:xix, 250 p. : ill ; 24 cm.
Notes:Bib#: 431467
Bibliography:Includes bibliographical references (p. 229-243) and indexes.
Language:English
ISBN:0080423892
Bib#:431467

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