Marketing strategy : a customer-driven approach / Steven P. Schnaars.

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Bibliographic Details
Published:	New York : Toronto : New York : Free Press ; Collier Macmillan Canada ; Maxwell Macmillan International, c1991.
Main Author:	Schnaars, Steven P.
Subjects:	Marketing > Management. Strategic planning. Competition.
Format:	Book

Marketing strategy : a customer-driven approach /

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