Marketing strategy : a customer-driven approach / Steven P. Schnaars.

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Bibliographic Details
Published: New York : Toronto : New York : Free Press ; Collier Macmillan Canada ; Maxwell Macmillan International, c1991.
Main Author:
Schnaars, Steven P.
Subjects:
Marketing > Management.
Strategic planning.
Competition.
Format: Book
Marketing strategy : a customer-driven approach /
Detail
Physical Description:xvi, 319 p. : ill ; 24 cm.
Notes:Bib#: 401875
Bibliography:Includes bibliographical references and indexes.
Language:English
ISBN:0029279534
Bib#:401875

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