Marketing strategy : a customer-driven approach / Steven P. Schnaars.
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Published: |
New York : Toronto : New York :
Free Press ; Collier Macmillan Canada ; Maxwell Macmillan International,
c1991.
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Main Author: | |
Subjects: | |
Format: | Book |
Physical Description: | xvi, 319 p. : ill ; 24 cm. |
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Notes: | Bib#: 401875 |
Bibliography: | Includes bibliographical references and indexes. |
Language: | English |
ISBN: | 0029279534 |
Bib#: | 401875 |