How to design and develop a business research project : demystifying academic research for business professionals / Bart Cambré (Professor of Business Research Methods, Antwerp Management School and University of Antwerp, Belgium), Karen Elliott (Professor/Chair of Practice in Finance and Fintech, University of Birmingham Business School, University of Birmingham, UK), and Janick Fierens (Adjunct Professor Consulting Methods, Antwerp Management School, Belgium and Independent Consultant, Dagger Consulting, Belgium).

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書目詳細資料
出版: Cheltenham, UK ; Northampton, MA : Edward Elgar Publishing, [2023]
在線閱讀:
主要作者:
Cambré, Bart (Author)
企業作者:
Edward Elgar Publishing (Publisher)
其他作者:
Elliott, Karen (Author)
Fierens, Janick (Author)
主題:
Business > Research > Methodology.
格式: 電子 電子書
How to design and develop a business research project : demystifying academic research for business professionals /
書本目錄:
  • Preface
  • 1. Introduction to how to design and develop a business research project
  • 2. Turtle template
  • 3. The head of the turtle: Research orientation and strategy
  • 4. Body of knowledge
  • 5. Leg 1: 5c framework
  • 6. Leg 2: Conceptual model
  • 7. Leg 3: Operationalization
  • 8. Leg 4: Research designs and methods
  • 9. Tail: Ethics and challenges
  • 10. Data collection
  • 11. Data analysis
  • 12. Reporting and academic writing
  • 13. Looking back to move forward
  • Index.

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