How to design and develop a business research project : demystifying academic research for business professionals / Bart Cambré (Professor of Business Research Methods, Antwerp Management School and University of Antwerp, Belgium), Karen Elliott (Professor/Chair of Practice in Finance and Fintech, University of Birmingham Business School, University of Birmingham, UK), and Janick Fierens (Adjunct Professor Consulting Methods, Antwerp Management School, Belgium and Independent Consultant, Dagger Consulting, Belgium).

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Bibliographic Details
Published: Cheltenham, UK ; Northampton, MA : Edward Elgar Publishing, [2023]
Online Access:
Main Author:
Cambré, Bart (Author)
Corporate Author:
Edward Elgar Publishing (Publisher)
Other Authors:
Elliott, Karen (Author)
Fierens, Janick (Author)
Subjects:
Business > Research > Methodology.
Format: Electronic eBook
How to design and develop a business research project : demystifying academic research for business professionals /
Table of Contents:
  • Preface
  • 1. Introduction to how to design and develop a business research project
  • 2. Turtle template
  • 3. The head of the turtle: Research orientation and strategy
  • 4. Body of knowledge
  • 5. Leg 1: 5c framework
  • 6. Leg 2: Conceptual model
  • 7. Leg 3: Operationalization
  • 8. Leg 4: Research designs and methods
  • 9. Tail: Ethics and challenges
  • 10. Data collection
  • 11. Data analysis
  • 12. Reporting and academic writing
  • 13. Looking back to move forward
  • Index.

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