How to design and develop a business research project : demystifying academic research for business professionals / Bart Cambré (Professor of Business Research Methods, Antwerp Management School and University of Antwerp, Belgium), Karen Elliott (Professor/Chair of Practice in Finance and Fintech, University of Birmingham Business School, University of Birmingham, UK), and Janick Fierens (Adjunct Professor Consulting Methods, Antwerp Management School, Belgium and Independent Consultant, Dagger Consulting, Belgium).

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Published: Cheltenham, UK ; Northampton, MA : Edward Elgar Publishing, [2023]
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Format: Electronic eBook

MARC

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100 1 |a Cambré, Bart,  |e author. 
245 1 0 |a How to design and develop a business research project :  |b demystifying academic research for business professionals /  |c Bart Cambré (Professor of Business Research Methods, Antwerp Management School and University of Antwerp, Belgium), Karen Elliott (Professor/Chair of Practice in Finance and Fintech, University of Birmingham Business School, University of Birmingham, UK), and Janick Fierens (Adjunct Professor Consulting Methods, Antwerp Management School, Belgium and Independent Consultant, Dagger Consulting, Belgium). 
264 1 |a Cheltenham, UK ;  |a Northampton, MA :  |b Edward Elgar Publishing,  |c [2023] 
300 |a 1 online resource (270 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 0 |a How to guides 
504 |a Includes bibliographical references and index. 
505 0 |a Preface -- 1. Introduction to how to design and develop a business research project -- 2. Turtle template -- 3. The head of the turtle: Research orientation and strategy -- 4. Body of knowledge -- 5. Leg 1: 5c framework -- 6. Leg 2: Conceptual model -- 7. Leg 3: Operationalization -- 8. Leg 4: Research designs and methods -- 9. Tail: Ethics and challenges -- 10. Data collection -- 11. Data analysis -- 12. Reporting and academic writing -- 13. Looking back to move forward -- Index. 
520 |a "Through a fascinating exploration of the advantages and pitfalls of business research methods, this essential book encourages the reader to make well-informed decisions in an often fast-paced environment. It sets out key rules and procedures to ultimately improve the accuracy and authenticity of research ventures. Providing crucial insight from highly regarded business professionals, this innovative book offers an illustrative guide to aid practitioners in the following: - designing and evaluating business research on its reliability, validity and rigour. - understanding the utilisation of data and digital technologies in research projects. - fully grasping research terminology and employing a succinct research template in practical contexts. How to Design and Develop a Business Research Project will be vital for business and management professionals seeking to further develop strategies and collaborative research skills within the sector. It will additionally be highly beneficial for academics striving to grasp the context and mindset of business and management research"--  |c Provided by publisher. 
650 0 |a Business  |x Research  |x Methodology. 
700 1 |a Elliott, Karen,  |e author. 
700 1 |a Fierens, Janick,  |e author. 
710 2 |a Edward Elgar Publishing.  |e publisher. 
776 0 8 |i Print version:  |z 9781035307838 
856 4 0 |u https://ebookcentral.proquest.com/lib/canterbury/detail.action?docID=30752266  |y Connect to electronic resource  |t 0 
942 |a 22112023 
991 |a 2023-11-22 
992 |a Created by fiwi, 22/11/2023. Updated by fiwi, 22/11/2023. 
999 f f |i 0fca0a81-c571-5b01-8fe4-6d96dfc129c9  |s 560ac70b-9c05-5357-a562-ab7ae656c1ea  |t 0