How do restaurants present themselves online? : a content analysis on Christchurch restaurants : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Commerce in Marketing in the University of Canterbury / by Valentina Marquez Diaz ; Supervisor: Professor Colin Michael Hall.

Saved in:
Bibliographic Details
Published: [Christchurch, New Zealand] : [University of Canterbury], 2022.
Online Access:
Main Author:
Marquez Diaz, Valentina (Author)
Subjects:
Hospitality industry > New Zealand > Marketing.
Direct marketing.
Internet marketing.
Social media > Marketing.
Marketing > Technological innovations.
Branding (Marketing).
Strategic planning.
Format: Thesis Electronic eBook
How do restaurants present themselves online? : a content analysis on Christchurch restaurants : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Commerce in Marketing in the University of Canterbury /

Similar Items

Similar Items