Research methods for business students / Mark N.K. Saunders, Philip Lewis, Adrian Thornhill.

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Bibliografiske detaljer
Udgivelse:Eighth edition.
Udgivet: Harlow, United Kingdom : Pearson, 2019.
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Hovedforfatter:
Saunders, M. N. K. (Author)
Andre forfattere:
Lewis, Philip, 1945- (Author)
Thornhill, Adrian (Author)
Fag:
Business > Research.
Business > Research > Data processing.
Format: Electronisk eBog
Research methods for business students /
Indholdsfortegnelse:
  • Business and management research, reflective diaries and the purpose of this book
  • Choosing a research topic and developing your research proposal
  • Critically reviewing the literature
  • Understanding research philosophy and approaches to theory development
  • Formulating the research design
  • Negotiating access and research ethics
  • Selecting samples
  • Utilising secondary data
  • Collecting data through observation
  • Collecting primary data using research interviews and research diaries
  • Collecting primary data using questionnaires
  • Analysing data quantitatively
  • Analysing data qualitatively
  • Writing and presenting your project report
  • Appendices. Systems of referencing
  • Calculating the minimum sample size
  • Random sampling numbers
  • Guidelines for non-discriminatory language.

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