How to market to consumers : 10 ways to win / John A. Quelch.
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| Published: |
New York :
Wiley,
c1989.
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| Main Author: | |
| Subjects: | |
| Format: | Book |
| Physical Description: | ix, 224 p. : ill ; 24 cm. |
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| Notes: | Includes index. Bib#: 312025 |
| Bibliography: | Bibliography: p. 207-214. |
| Language: | English |
| ISBN: | 0471618535 |
| Bib#: | 312025 |
