The case study handbook : a student's guide / William Ellet.
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| Edição: | Revised edition. |
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| Publicado em: |
Boston, Massachusetts :
Harvard Business Review Press,
[2018]
©2018 |
| Acesso em linha: | |
| Autor principal: | |
| Assuntos: | |
| Formato: | Recurso Electrónico livro electrónico |
| Resumo: | "If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide"-- |
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| Descrição Física: | 1 online resource (vi, 253 pages) : illustrations |
| Forma adicional: | Print version: Ellet, William. Case study handbook. Revised edition. 9781633696150 |
| Observações: | Bib#: 3095870 |
| Bibliografia: | Includes bibliographical references and index. |
| Idioma: | English |
| ISBN: | 9781633696167 1633696162 |
| Bib#: | 3095870 |
