Netnography : the essential guide to qualitative social media research / Robert V Kozinets.
محفوظ في:
| الطبعة: | Third edition. |
|---|---|
| منشور في: |
Los Angeles :
SAGE,
2020.
©2020 |
| المؤلف الرئيسي: | |
| الموضوعات: | |
| التنسيق: | كتاب |
جدول المحتويات:
- Introducing: netnography, qualitative social media research methods, and this book
- History of social media
- Media: communicating and connecting in the 21st century
- Socialities: all the ways we connect
- Praxis: introducing practices and data operations
- Ethics: procedures and flowcharts, updates and rules
- Data: the methodology of netnographic data collection
- Investigating: five steps to social media data collection
- Interacting: turning connection and communication into research data
- Immersing: journaling and organizing a reflective curation
- Integrating: combining telescopic and microscopic understandings
- Analyzing: elemental data transformation operations
- Interpreting: how to discover and make meaning from netnographic data
- Communicating: presenting and publishing your netnography
- Future of netnography.
