Integrated marketing communications / Luck, Barker, Sassenberg, Chitty, Andrews, Shimp.

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Detalles Bibliográficos
Edición:6th Asia-Pacific edition.
Publicado: Melbourne : Cengage Learning AUS, 2021.
Autor Principal:
Luck, Edwina (Author)
Outros autores:
Barker, Nigel (Author)
Sassenberg, Anne-Marie (Author)
Chitty, William (Author)
Shimp, Terence A. (Author)
Andrews, J. Craig (Author)
Subjects:
Communication in marketing.
Sales promotion.
Formato: Libro
Integrated marketing communications /
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por Chitty, William
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por Chitty, William
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