Integrated marketing communications / Luck, Barker, Sassenberg, Chitty, Andrews, Shimp.

Saved in:

Bibliographic Details
Edition:	6th Asia-Pacific edition.
Published:	Melbourne : Cengage Learning AUS, 2021.
Main Author:	Luck, Edwina (Author)
Other Authors:	Barker, Nigel (Author) Sassenberg, Anne-Marie (Author) Chitty, William (Author) Shimp, Terence A. (Author) Andrews, J. Craig (Author)
Subjects:	Communication in marketing. Sales promotion.
Format:	Book