Integrated marketing communications / Luck, Barker, Sassenberg, Chitty, Andrews, Shimp.

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Edició:6th Asia-Pacific edition.
Publicat: Melbourne : Cengage Learning AUS, 2021.
Autor principal:
Luck, Edwina (Autor)
Altres autors:
Barker, Nigel (Autor)
Sassenberg, Anne-Marie (Autor)
Chitty, William (Autor)
Shimp, Terence A. (Autor)
Andrews, J. Craig (Autor)
Matèries:
Communication in marketing.
Sales promotion.
Format: Llibre
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