Planning, implementing, and evaluating health promotion programs : a primer / James F. McKenzie, PhD, M.P.H., M.C.H.E.S., Ball State University, Brad L. Neiger, Ph. D., M.C.H.E.S., Brigham Young University, Rosemary Thackeray, Ph. D., M.P.H., Brigham Young University.
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| Edition: | 7th edition. |
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| Published: |
[New Jersey] :
Pearson,
[2017]
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| Online Access: | |
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| Format: | Electronic eBook |
Table of Contents:
- Health education, health promotion, health education specialists, and program planning
- Starting the planning process
- Models for program planning in health promotion
- Assessing needs
- Measurement, measures, measurement instruments and sampling
- Mission statement, goals, and objectives
- Theories and models commonly used for health promotion interventions
- Interventions
- Community organizing and community building
- Identification and allocation of resources
- Marketing : developing programs that respond to the wants and needs of the priority population
- Implementation : strategies and associated concerns
- Evaluation : an overview
- Evaluation approaches and designs
- Data analysis and reporting.
