Planning, implementing, and evaluating health promotion programs : a primer / James F. McKenzie, PhD, M.P.H., M.C.H.E.S., Ball State University, Brad L. Neiger, Ph. D., M.C.H.E.S., Brigham Young University, Rosemary Thackeray, Ph. D., M.P.H., Brigham Young University.

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Bibliographic Details
Edition:7th edition.
Published: [New Jersey] : Pearson, [2017]
Online Access:
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Format: Electronic eBook
Table of Contents:
  • Health education, health promotion, health education specialists, and program planning
  • Starting the planning process
  • Models for program planning in health promotion
  • Assessing needs
  • Measurement, measures, measurement instruments and sampling
  • Mission statement, goals, and objectives
  • Theories and models commonly used for health promotion interventions
  • Interventions
  • Community organizing and community building
  • Identification and allocation of resources
  • Marketing : developing programs that respond to the wants and needs of the priority population
  • Implementation : strategies and associated concerns
  • Evaluation : an overview
  • Evaluation approaches and designs
  • Data analysis and reporting.