Planning, implementing, and evaluating health promotion programs : a primer / James F. McKenzie, PhD, M.P.H., M.C.H.E.S., Ball State University, Brad L. Neiger, Ph. D., M.C.H.E.S., Brigham Young University, Rosemary Thackeray, Ph. D., M.P.H., Brigham Young University.

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Edition:7th edition.
Published: [New Jersey] : Pearson, [2017]
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Format: Electronic eBook

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100 1 |a McKenzie, James F.,  |d 1948-  |e author. 
245 1 0 |a Planning, implementing, and evaluating health promotion programs :  |b a primer /  |c James F. McKenzie, PhD, M.P.H., M.C.H.E.S., Ball State University, Brad L. Neiger, Ph. D., M.C.H.E.S., Brigham Young University, Rosemary Thackeray, Ph. D., M.P.H., Brigham Young University. 
250 |a 7th edition. 
264 1 |a [New Jersey] :  |b Pearson,  |c [2017] 
300 |a xviii, 478 pages :  |b illlustrations. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references (pages 433-458) and indexes. 
505 0 |a Health education, health promotion, health education specialists, and program planning -- Starting the planning process -- Models for program planning in health promotion -- Assessing needs -- Measurement, measures, measurement instruments and sampling -- Mission statement, goals, and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Community organizing and community building -- Identification and allocation of resources -- Marketing : developing programs that respond to the wants and needs of the priority population -- Implementation : strategies and associated concerns -- Evaluation : an overview -- Evaluation approaches and designs -- Data analysis and reporting. 
520 |a Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Seventh Edition features updated information throughout, including the new Responsibilities and Competencies generated from the Health Education Specialist Practice Analysis-2015 (HESPA-2015), and reflects the latest trends in the field. 
650 0 |a Health promotion. 
650 0 |a Health planning. 
650 0 |a Health education. 
700 1 |a Neiger, Brad L.,  |e author. 
700 1 |a Thackeray, Rosemary,  |e author. 
776 0 8 |c Original  |z 9780134219929  |z 0134219929  |w (DLC) 2015044450  |w (OCoLC)930014346 
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991 |a 2020-06-29 
992 |a Created by fiwi, 29/06/2020. Updated by fiwi, 30/06/2020. 
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