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2914652 |
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180820s2015 xnaa ob 001 0 eng d |
| 035 |
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|a on1141470831
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| 097 |
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|3 Bib#:
|a 2914652
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| 020 |
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|a 9781743079294
|q (electronic bk.)
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|a 174307929X
|q (electronic bk.)
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|z 9781743078778
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|z 1743078773
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|a (OCoLC)1141470831
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|a YDX
|b eng
|e rda
|e pn
|c YDX
|d OCLCO
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|a HF5415.13
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4 |
|a 658.8/02
|2 23
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| 100 |
1 |
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|a Walker, Orville C.,
|e author.
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| 245 |
1 |
0 |
|a Marketing strategy :
|b a decision-focused approach /
|c Orville C. Walker Jr, John W. Mullins, Felix T. Mavondo, John I. Gountas, Anton Kriz, Carol Osborne.
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| 250 |
|
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|a 3e.
|
| 264 |
|
1 |
|a North Ryde, NSW :
|b McGraw-Hill Education (Australia),
|c [2015]
|
| 300 |
|
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|a 1 online resource (xx, 403 pages ) :
|b illustrations (some color.)
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|2 rdamedia
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| 338 |
|
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|a online resource
|2 rdacarrier
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| 500 |
|
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|a Third Australian edition.
|
| 500 |
|
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|a Previous edition: 2012.
|
| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a Introduction to strategy -- Market-oriented perspectives underlie successful corporate, business and marketing strategies -- Corporate strategy decisions and their marketing implications -- Business strategies and their marketing implications -- Opportunity analysis -- Understanding market opportunities -- Measuring market opportunities : forecasting and market knowledge -- Targeting attractive market segments -- Differentiation and brand positioning -- Formulating marketing strategies -- Marketing strategies for new market entries -- Strategies for growth markets -- Strategies for mature and declining markets -- Marketing strategies for the digital economy -- Implementation and control -- Organising and planning for effective implementation -- Measuring and delivering marketing performance.
|
| 588 |
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|a Description based on print version record.
|
| 650 |
|
0 |
|a Marketing
|x Management.
|
| 650 |
|
0 |
|a Marketing
|x Decision making.
|
| 700 |
1 |
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|a Mullins, John W.,
|e author.
|
| 700 |
1 |
|
|a Mavondo, Felix T.,
|e author.
|
| 700 |
1 |
|
|a Gountas, John I.,
|e author.
|
| 700 |
1 |
|
|a Kriz, Anton,
|e author.
|
| 700 |
1 |
|
|a Osborne, Carol,
|e author.
|
| 776 |
0 |
8 |
|c Original
|z 9781743078778
|z 1743078773
|w (OCoLC)900156304
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/canterbury/detail.action?docID=5471256
|y Connect to electronic resource
|z Access limited to 3 simultaneous users
|t 0
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|a 23062020
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|b DO NOT SET
|c Automatic
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|a 2020-06-23
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| 992 |
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|a Created by mayo, 23/06/2020. Updated by , .
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|i 86dc4c18-86ad-57bc-9f3a-83b0f1a4e63e
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