Marketing strategy : a decision-focused approach / Orville C. Walker Jr, John W. Mullins, Felix T. Mavondo, John I. Gountas, Anton Kriz, Carol Osborne.

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Bibliographic Details
Edition:3e.
Published: North Ryde, NSW : McGraw-Hill Education (Australia), [2015]
Online Access:
Connect to electronic resource (Access limited to 3 simultaneous users)
Main Author:
Walker, Orville C. (Author)
Other Authors:
Mullins, John W. (Author)
Mavondo, Felix T. (Author)
Gountas, John I. (Author)
Kriz, Anton (Author)
Osborne, Carol (Author)
Subjects:
Marketing > Management.
Marketing > Decision making.
Format: Electronic eBook
Marketing strategy : a decision-focused approach /
Detail
Physical Description:1 online resource (xx, 403 pages ) : illustrations (some color.)
Other format:9781743078778 1743078773
Notes:Third Australian edition.
Previous edition: 2012.
Description based on print version record.
Bib#: 2914652
Bibliography:Includes bibliographical references and index.
Language:English
ISBN:9781743079294
174307929X
Bib#:2914652

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