International Business.

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Bibliographic Details
Edition:7th ed.
Published: Harlow, United Kingdom : Pearson Education Limited, 2016.
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Format: Electronic eBook
Table of Contents:
  • Cover; Title Page; Copyright Page; Contents in Brief; Contents in Detail; List of Figures and Tables; Preface; Dedication; Acknowledgements; About the Authors; Guide to the Case Studies; Publisher's Acknowledgements; Frameworks for This Book Our Approach to the Study of International Business; Part One The World of International Business; Chapter 1 An Introduction to International Business; Objectives of the chapter; Introduction; What is international business?; Globalization; The outcomes of globalization; Understanding interdependence in globalization; Regional integration.

  • Mapping globalizationTechnology and innovation; New technologies; The knowledge-intensive, multi-technology firm; Socio-political developments; What are institutions?; Institutions and supranational agreements; Globalization and liberalization; Multinational enterprises; Proto-globalization and the MNE in historical context; The industrial revolutions and the growth of private firms; Foreign direct investment; Measuring FDI and MNE activity; MNEs before World War II; The rise of the modern MNE; International business in the modern era; 1950â#x80;#x93;90: the rise of the triad.

  • 1990â#x80;#x93;2014: the rise of new players and forms of activityModularization, outsourcing, and value chains; The continuing importance of the state-owned enterprise; Emerging economy MNEsâ#x80;#x94;significant but exaggerated; Dominance of the triad continues; Small and medium-sized enterprises; The fragmented firm: global value chains and production networks; Key points; Key terms; Notes; Bibliography; Appendix: The largest importers and exporters; Chapter 2 General Frameworks in International Business; Objectives of the chapter; Active Learning Case; Starbucks: a global â#x80;#x9C;coffee cultureâ#x80;#x9D.

  • IntroductionFirm-specific assets/ownership advantages; A classification of O advantages; Location advantages/country-specific assets; A classification of L advantages; International Business Strategy in Action; US manufacturing: from China to Mexico; Internalization advantages; The eclectic paradigm: putting it all together; Strategic management of MNEs: an introduction; Steps in the strategic management process; A framework for global strategies: the FSAâ#x80;#x93;CSA matrix; The FSAâ#x80;#x93;CSA matrix; Why firms become MNEs; How do firms engage in international activities?; Entry modes.

  • Non-equity entry modesEquity entry modes; Collaborative agreements/strategic alliances; International new ventures and â#x80;#x9C;born globalâ#x80;#x9D; firms; The international activities of SMEs; The practical challenges for internationalizing SMEs; International Business Strategy in Action; Worrying times for Singaporeâ#x80;#x99;s SMEs; How do SME managers know which markets to enter?; Modes of entry and adaptation for success in foreign markets; Key points; Key term; Real Cases; Toys â#x80;#x9C;Râ#x80;#x9D; Us; Tesco at home and abroad; Notes; Bibliography; Appendix: The largest global MNEs.