The wine value chain in China : consumers, marketing and the wider world / edited by Roberta Capitello, Steve Charters, David Menival, Jingxue (Jessica) Yuan.

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Bibliographic Details
Published: Cambridge, MA, United States ; Kidlington, United Kingdom : Chandos Publishing is an Imprint of Elsevier, [2017]
Online Access:
Other Authors:
Capitello, Roberta (Editor)
Charters, Stephen (Editor)
Menival, David (Editor)
Yuan, Jingxue (Editor)
Series:Elsevier Asian studies series.
Subjects:
Wine industry > China.
Format: Electronic eBook
The wine value chain in China : consumers, marketing and the wider world /

MARC

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245 0 4 |a The wine value chain in China :  |b consumers, marketing and the wider world /  |c edited by Roberta Capitello, Steve Charters, David Menival, Jingxue (Jessica) Yuan. 
264 1 |a Cambridge, MA, United States ;  |a Kidlington, United Kingdom :  |b Chandos Publishing is an Imprint of Elsevier,  |c [2017] 
264 4 |c ©2017 
300 |a 1 online resource (xxix, 299 pages) :  |b illustrations (some color). 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a Elsevier Asian Studies Series 
504 |a Includes bibliographical references and index. 
505 0 0 |g Machine generated contents note:  |g pt. I  |t Context --  |g 1.  |t Introduction /  |r D. Menival --  |t Rise of Wine in China --  |t What does Existing Research Tell Us about China? --  |t Structure of this Study --  |t References --  |g 2.  |t Some Fundamental Facts about the Wine Market in China /  |r G. Szolnoki --  |t Introduction --  |t Macro Environmental Context in China --  |t Alcoholic Beverage Market in China --  |t Profile of the Overall Wine Market in China --  |t Exploration of the Import Wine Market --  |t Limitations of the Secondary Data --  |t Conclusion --  |t Acknowledgments --  |t References --  |g 3.  |t Regulatory Environment for Wine in China /  |r M.-A. Genand --  |t Development of a Wine Market --  |t Towards a Convergence with the International Standards of Law for the Wine Sector --  |t New Challenges of China --  |g pt. II  |t Consumers --  |g 4.  |t Gift Culture in China: Consequences for the Fine Wine Sector /  |r K. Heine --  |t Introduction --  |t Chinese Culture and Its Affection Towards Luxury Products --  |t Luxury Gift-Giving in China --  |t Recent Developments and Recommendations --  |t Conclusion and Future Trends --  |t References --  |g 5.  |t Young Chinese Consumers' Wine Socialization, Current Wine Behavior and Perceptions of Wine /  |r M. Zhu --  |t Introduction --  |t Methodology --  |t Findings and Discussion --  |t Conclusions and Implications --  |t References --  |g 6.  |t Store Image Perception of Retail Outlets for Wine in China /  |r L. Lockshin --  |t Introduction --  |t State-of-the-art on Wine Retailing in China --  |t Conceptualization of Store Image --  |t Sample and Method --  |t Results --  |t Discussion and Conclusions --  |t References --  |t Appendix --  |g 7.  |t Wine Consumption in China: Regional Differences in Territorial Brand Perceptions /  |r H. Han --  |t Introduction --  |t Territorial Brands in Wine: Champagne and Bordeaux --  |t Method --  |t Findings --  |t Discussion and Conclusion --  |t References --  |g 8.  |t Wine Purchasing Behaviour in China /  |r B. McCarthy --  |t Introduction --  |t Literature Review --  |t Research Method --  |t Data --  |t Result and Discussion --  |t Conclusions and Implications --  |t References --  |g pt. III  |t Markets and Distribution --  |g 9.  |t David versus Goliath: Market Entry Strategies of Small and Medium Sized Wine Estates /  |r P. Winter --  |t Introduction --  |t Market Entry Strategies in Light of Internationalization of Enterprises --  |t Case Study: Georg Muller Stiftung Success in China --  |t Summary and ̀Lessons Learned' --  |t References --  |g 10.  |t Chinese Wine Market -- An Analysis of Wine Distribution Channels in a Highly Competitive Market /  |r W. Zhang --  |t Introduction --  |t Setting the Stage --  |t Chinese Wine Distribution System Development --  |t German Market --  |t Views of German and Chinese Wine Players on Wine Distribution Channels --  |t Conclusions: Lessons Learned --  |t References --  |g 11.  |t Relationship Quality Between Portuguese Wine Producers and Chinese Distributors Insight and Recommendations /  |r N. Cunha --  |t Introduction --  |t Objectives --  |t Background Literature on Relationship Quality --  |t Methodology --  |t Results --  |t Conclusion --  |t Acknowledgments --  |t References --  |g 12.  |t Rough Seas Ahead: Quality Concerns for China-bound Wine Shipments /  |r S. Cholette --  |t Introduction --  |t Research Methodology and Findings --  |t Conclusion --  |t References --  |g pt. IV  |t China in the Wider World of Wine --  |g 13.  |t Chinese Foreign Investment in Wine Production: A Comparative Study of the Bordeaux Region in France and Western Australia /  |r M. Thorpe --  |t Introduction and Research Questions --  |t Background Literature --  |t Methodology --  |t Evolution of Chinese Investment in the Regions Studied --  |t Investor Motivations and Difficulties --  |t Trends in Trade --  |t Discussion and Managerial Implications --  |t References --  |t Appendix 13.1 --  |g 14.  |t Wine as a Dimension of City Image: Preferences of Chinese Tourists for an Old World Wine Destination /  |r D. Begalli --  |t Introduction --  |t Destination Branding and Wine Tourism --  |t Case Study. The Image of the City of Verona Among Chinese Tourists: The Role of Wine --  |t Results --  |t Conclusion --  |t References --  |g pt. V  |t Final Reflections --  |g 15.  |t Practice Viewpoint: The Chinese Way /  |r B. Mazzinghi --  |t Introduction --  |t Old System --  |t System Reorganization --  |t Conclusion: Operating in the Chinese Market --  |g 16.  |t Development Process, Current Status and Future Trends of Chinese Grape and Wine Industry /  |r X. Zhang --  |t Introduction --  |t Development Process of Chinese Wine Industry --  |t Current Status of Chinese Grape and Wine Industry --  |t Future Trends of Chinese Grape and Wine Industry --  |g 17.  |t Conclusion /  |r D. Menival --  |t Changing Link Between Public Choices, Social Practices and Individual Attitudes --  |t Wave of Millennial --  |t Rise of Interest in Wine Knowledge --  |t Regionalization of the Chinese Market --  |t Relationships in the Supply Chain --  |t Driving Force of E-commerce and Social Media --  |t Potential of the Domestic Wine Production --  |t Chinese Movement into the Wider World as Tourists or as Investors. 
520 |a The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on Western wine supply chains, and new market opportunities. The book contributes the latest research findings to increase the understanding of the context of wine consumption in China and the most suitable marketing and communication approaches. The book aims to provide academics with the most adequate methodological tools to study a novice market, with both conceptual and empirical chapters included. The book covers a range of topics, including the behavior of Chinese consumers and their attitudes towards wine, the cultural context of wine in China, the characteristics of the wine supply chain in China and its development, the impact of China on Western wine supply chains, wine marketing and communication in China, wine branding in China, including counterfeiting, wine education in China, the links between wine, food, luxury, and Western products in China, and wine tourism. 
650 0 |a Wine industry  |z China. 
700 1 |a Capitello, Roberta,  |e editor. 
700 1 |a Charters, Stephen,  |e editor. 
700 1 |a Menival, David,  |e editor. 
700 1 |a Yuan, Jingxue,  |e editor. 
776 0 8 |i Print version:  |z 9780081007600 
830 0 |a Elsevier Asian studies series. 
856 4 0 |u https://go.openathens.net/redirector/canterbury.ac.nz?url=https://www.sciencedirect.com/science/book/9780081007549  |y Connect to electronic resource  |t 0 
942 |a 07022020 
945 |b DO NOT SET  |c Automatic 
991 |a 2020-02-07 
992 |a Created by fiwi, 07/02/2020. Updated by fiwi, 07/02/2020. 
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