E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.

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Bibliographic Details
Edition:	Global edition, fifteenth edition.
Published:	Upper Saddle River : Pearson, 2019.
Main Author:	Laudon, Kenneth C., 1944- (Author)
Other Authors:	Traver, Carol Guercio (Author)
Subjects:	Electronic commerce. Internet marketing.
Format:	Book

E-commerce : business, technology, society /

Table of Contents:

1. Introduction to e-commerce
2. E-commerce infrastructure
3. Building an e-commerce presence
4. E-commerce security and payment systems
5. E-commerce business strategies
6. E-commerce marketing and advertising
7. Social, mobile, and local marketing
8. Ethics, law, and e-commerce
9. Online media
10. Online communities
11. E-commerce retail and services
12. B2B e-commerce.