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00000cam a22000008i 4500 |
| 001 |
2780110 |
| 005 |
20200214145200.0 |
| 008 |
190722s2019 njua b 001 0 eng d |
| 020 |
|
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|a 9781292303178
|q (pbk.)
|
| 020 |
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|a 1292303174
|q (pbk.)
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| 035 |
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|a on1111347069
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|a (OCoLC)1111347069
|z (OCoLC)1102471879
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|a UKMGB
|b eng
|e rda
|c UKMGB
|d OCLCO
|d YDX
|d ITJCU
|d OCLCF
|
| 050 |
|
0 |
|a HF5548.32
|b .L38 2019
|
| 082 |
0 |
4 |
|a 658.872
|2 23
|
| 097 |
|
|
|3 Bib#:
|a 2780110
|
| 100 |
1 |
|
|a Laudon, Kenneth C.,
|d 1944-
|e author.
|
| 245 |
1 |
0 |
|a E-commerce :
|b business, technology, society /
|c Kenneth C. Laudon, Carol Guercio Traver.
|
| 250 |
|
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|a Global edition, fifteenth edition.
|
| 264 |
|
1 |
|a Upper Saddle River :
|b Pearson,
|c 2019.
|
| 300 |
|
|
|a 912 pages :
|b color illustrations ;
|c 26 cm
|
| 336 |
|
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|a text
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|2 rdamedia
|
| 338 |
|
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|a volume
|2 rdacarrier
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a 1. Introduction to e-commerce -- 2. E-commerce infrastructure -- 3. Building an e-commerce presence -- 4. E-commerce security and payment systems -- 5. E-commerce business strategies -- 6. E-commerce marketing and advertising -- 7. Social, mobile, and local marketing -- 8. Ethics, law, and e-commerce -- 9. Online media -- 10. Online communities -- 11. E-commerce retail and services -- 12. B2B e-commerce.
|
| 520 |
|
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|a "Lively and fun to read, E-commerce 2019: business.technology.society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook, Google, Twitter, and Amazon illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property." -- Provided by publisher.
|
| 650 |
|
0 |
|a Electronic commerce.
|
| 650 |
|
0 |
|a Internet marketing.
|
| 700 |
1 |
|
|a Traver, Carol Guercio,
|e author.
|
| 991 |
|
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|a 2019-09-11
|
| 992 |
|
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|a Created by mayo, 11/09/2019. Updated by sico, 14/02/2020.
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| 999 |
f |
f |
|i ad680209-59ec-53ad-86b9-ac5d440fe0c0
|s f608d4e1-ec18-543e-aa67-577db1216897
|t 0
|
| 952 |
f |
f |
|p For loan
|a University Of Canterbury
|b UC Libraries
|c Central Library
|d Central Library, Level 9
|t 0
|e HF 5548.32 .L372 2019
|h Library of Congress classification
|i Book
|m AU20229771B
|
| 952 |
f |
f |
|p For loan
|a University Of Canterbury
|b UC Libraries
|c Central Library
|d Central Library, Level 9
|t 0
|e HF 5548.32 .L372 2019
|h Library of Congress classification
|i Book
|m AU19886381B
|
