E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.

Saved in:
Bibliographic Details
Edition:Global edition, fifteenth edition.
Published: Upper Saddle River : Pearson, 2019.
Main Author:
Other Authors:
Subjects:
Format: Book
Detail
Summary:"Lively and fun to read, E-commerce 2019: business.technology.society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook, Google, Twitter, and Amazon illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property." -- Provided by publisher.
Physical Description:912 pages : color illustrations ; 26 cm
Notes:Bib#: 2780110
Bibliography:Includes bibliographical references and index.
Language:English
ISBN:9781292303178
1292303174
Bib#:2780110