Health communication : a media and cultural studies approach / Belinda Lewis, Monash University, Australia, Jeff Lewis, RMIT University, Australia.

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Bibliographic Details
Published: London ; New York, NY : Palgrave Macmillan Publishers, 2015.
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Format: Book
Table of Contents:
  • Understanding media and culture in health communication. Media, culture and communication in health promotion
  • Understanding the media
  • Culture and health communication
  • Working with media
  • Communicating for health and social changes. Social marketing : persuasive communication
  • Participatory communication for health : working with communities
  • Community media and online communities : media-making
  • Entertainment education : storytelling and popular culture
  • Health activism : community action for change
  • Advocacy for healthy public policy.