Health communication : a media and cultural studies approach / Belinda Lewis, Monash University, Australia, Jeff Lewis, RMIT University, Australia.
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London ; New York, NY :
Palgrave Macmillan Publishers,
2015.
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Table of Contents:
- Understanding media and culture in health communication. Media, culture and communication in health promotion
- Understanding the media
- Culture and health communication
- Working with media
- Communicating for health and social changes. Social marketing : persuasive communication
- Participatory communication for health : working with communities
- Community media and online communities : media-making
- Entertainment education : storytelling and popular culture
- Health activism : community action for change
- Advocacy for healthy public policy.
