New Zealand's international marketing : ten commandments for a national strategy / by Kenneth Simmonds.

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Bibliographic Details
Published: [Palmerston North, N.Z : Massey University, c1989]
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Series:Walding memorial lecture ; 1989
Occasional publication (Massey University) ; no. 10.
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Format: Book
Detail
Physical Description:15 p. ; 21 cm.
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Notes:Cover title.
"The second Walding Memorial Lecture delivered at Massey University, 11 May 1989"--Series t.p.
Bib#: 271690
Series:Occasional publication ; no. 10
Language:English
Bib#:271690