Creative confidence : unleashing the creative potential within us all / Tom Kelley and David Kelley.
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| Izdanje: | Paperback edition. |
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| Izdano: |
London :
William Collins,
2015, ©2014.
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| Glavni autor: | |
| Daljnji autori: | |
| Teme: | |
| Courses: |
MBAM 603
INOV 200 MBUS 602 |
| Format: | Knjiga |
| Sažetak: | Creativity and innovation are like muscles - the more we use them, the stronger they get. As kids we were all creative, but over time, so many of us were discouraged in our creative endeavors and eventually focused our energies on more traditional pursuits. In this work, the Kelley brothers remind us that creativity is a mind-set, a way of thinking and a proactive approach to finding new solutions. We may not all be artists, but we can be more creative lawyers, doctors, managers or salespeople. Drawing on stories from their work at IDEO and the d.school at Stanford, this book gives the courage to make a difference in companies, careers, and the world around us. |
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| Opis fizičkog objekta: | xiii, 288 pages : illustrations ; 19 cm |
| Bilješke: | Bib#: 2692365 |
| Bibliografija: | Includes bibliographical references (pages 261-278) and index. |
| Jezik: | English |
| ISBN: | 9780008139384 0008139385 |
| Bib#: | 2692365 |
