Creative confidence : unleashing the creative potential within us all / Tom Kelley and David Kelley.

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Bibliographic Details
Edition:Paperback edition.
Published: London : William Collins, 2015, ©2014.
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Other Authors:
Subjects:
Courses: MBAM 603
INOV 200
MBUS 602
Format: Book
Detail
Summary:Creativity and innovation are like muscles - the more we use them, the stronger they get. As kids we were all creative, but over time, so many of us were discouraged in our creative endeavors and eventually focused our energies on more traditional pursuits. In this work, the Kelley brothers remind us that creativity is a mind-set, a way of thinking and a proactive approach to finding new solutions. We may not all be artists, but we can be more creative lawyers, doctors, managers or salespeople. Drawing on stories from their work at IDEO and the d.school at Stanford, this book gives the courage to make a difference in companies, careers, and the world around us.
Physical Description:xiii, 288 pages : illustrations ; 19 cm
Notes:Bib#: 2692365
Bibliography:Includes bibliographical references (pages 261-278) and index.
Language:English
ISBN:9780008139384
0008139385
Bib#:2692365