Marketing scales handbook : multi-item measures for consumer insight research. Volume 9 / Gordon C. Bruner II.

Saved in:
Bibliographic Details
Edition:(Library version).
Published: Fort Worth, Texas USA : GCBII Productions, LLC, [2017]
Online Access:
Main Author:
Bruner, Gordon C., 1954- (Author)
Subjects:
Marketing research > Statistical methods > Handbooks, manuals, etc.
Scaling (Social sciences) > Handbooks, manuals, etc.
Format: Electronic eBook
Marketing scales handbook : multi-item measures for consumer insight research.

Similar Items

Similar Items