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2679385 |
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|a 9780692845936
|q (electronic book)
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|a 0692845933
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|a 658.8/3028
|2 23
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| 097 |
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|3 Bib#:
|a 2679385
|
| 100 |
1 |
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|a Bruner, Gordon C.,
|d 1954-
|e author.
|
| 245 |
1 |
0 |
|a Marketing scales handbook :
|b multi-item measures for consumer insight research.
|n Volume 9 /
|c Gordon C. Bruner II.
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| 250 |
|
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|a (Library version).
|
| 264 |
|
1 |
|a Fort Worth, Texas USA :
|b GCBII Productions, LLC,
|c [2017]
|
| 264 |
|
4 |
|c ©2017
|
| 300 |
|
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|a 1 online resource (xxv, 649 pages)
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
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| 504 |
|
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|a Includes bibliographical references.
|
| 650 |
|
0 |
|a Marketing research
|x Statistical methods
|v Handbooks, manuals, etc.
|
| 650 |
|
0 |
|a Scaling (Social sciences)
|v Handbooks, manuals, etc.
|
| 776 |
0 |
|
|i Print version:
|a Bruner, Gordon C., 1954-
|t Marketing scales handbook.
|d Fort Worth, Texas : GCBII Production, [2017]
|z 9781542547246
|w (OCoLC)979560907
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/canterbury/detail.action?docID=4843087
|y Connect to electronic resource
|t 0
|
| 942 |
|
|
|a 24092018
|
| 945 |
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|b DO NOT SET
|c Automatic
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| 991 |
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|a 2018-09-19
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| 992 |
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|a Created by glwo, 19/09/2018. Updated by sico, 24/09/2018.
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| 999 |
f |
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|i 55111656-857e-5aae-960b-90e4c7c6f332
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