Marketing scales handbook : multi-item measures for consumer insight research. Volume 9 / Gordon C. Bruner II.

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Bibliographic Details
Edition:(Library version).
Published: Fort Worth, Texas USA : GCBII Productions, LLC, [2017]
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Format: Electronic eBook

MARC

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097 |3 Bib#:  |a 2679385 
100 1 |a Bruner, Gordon C.,  |d 1954-  |e author. 
245 1 0 |a Marketing scales handbook :  |b multi-item measures for consumer insight research.  |n Volume 9 /  |c Gordon C. Bruner II. 
250 |a (Library version). 
264 1 |a Fort Worth, Texas USA :  |b GCBII Productions, LLC,  |c [2017] 
264 4 |c ©2017 
300 |a 1 online resource (xxv, 649 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references. 
650 0 |a Marketing research  |x Statistical methods  |v Handbooks, manuals, etc. 
650 0 |a Scaling (Social sciences)  |v Handbooks, manuals, etc. 
776 0 |i Print version:  |a Bruner, Gordon C., 1954-  |t Marketing scales handbook.  |d Fort Worth, Texas : GCBII Production, [2017]  |z 9781542547246  |w (OCoLC)979560907 
856 4 0 |u https://ebookcentral.proquest.com/lib/canterbury/detail.action?docID=4843087  |y Connect to electronic resource  |t 0 
942 |a 24092018 
945 |b DO NOT SET  |c Automatic 
991 |a 2018-09-19 
992 |a Created by glwo, 19/09/2018. Updated by sico, 24/09/2018. 
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