Marketing scales handbook : multi-item measures for consumer insight research. Volume 9 / Gordon C. Bruner II.

Saved in:
Bibliographic Details
Edition:(Library version).
Published: Fort Worth, Texas USA : GCBII Productions, LLC, [2017]
Online Access:
Main Author:
Bruner, Gordon C., 1954- (Author)
Subjects:
Marketing research > Statistical methods > Handbooks, manuals, etc.
Scaling (Social sciences) > Handbooks, manuals, etc.
Format: Electronic eBook
Marketing scales handbook : multi-item measures for consumer insight research.
Detail
Physical Description:1 online resource (xxv, 649 pages)
Other format:Print version: Bruner, Gordon C., 1954- Marketing scales handbook. 9781542547246
Notes:Bib#: 2679385
Bibliography:Includes bibliographical references.
Language:English
ISBN:9780692845936
0692845933
Bib#:2679385

Similar Items