Marketing strategy : a decision-focused approach / Orville C. Walker Jr, John W. Mullins, Felix Mavondo, John Gountas, Anton Kriz, Carol Osborne.

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Bibliographic Details
Edition:3e.
Published: North Ryde, N.S.W. : McGraw-Hill Education (Australia), [2015]
Main Author:
Walker, Orville C. (Author)
Other Authors:
Mullins, John W. (Author)
Mavondo, Felix T. (Author)
Gountas, John I. (Author)
Kriz, Anton (Author)
Osborne, Carol (Author)
Subjects:
Marketing > Management.
Marketing > Decision making.
Courses: MKTG 305
Format: Book
Marketing strategy : a decision-focused approach /
Detail
Physical Description:xx, 403 pages : illustrations ; 26 cm
Notes:Third Australian edition.
Previous edition: 2012.
Bib#: 2669652
Bibliography:Includes bibliographical references and index.
Language:English
ISBN:9781743078778
1743078773
Bib#:2669652

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