Brand management : co-creating meaningful brands / Michael Beverland.

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Bibliographic Details
Published: London : SAGE Publications Ltd, 2018.
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Format: Book

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001 2645042
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008 170622s2018 enka b 001 0 eng d
035 |a (OCoLC)990641950 
010 |a  2017955497 
020 |a 1473951976  |q hardback 
020 |a 9781473951976  |q hardback 
020 |a 1473951984  |q paperback 
020 |a 9781473951983  |q paperback 
040 |a YDX  |b eng  |e rda  |c YDX  |d OCLCO  |d OCLCF  |d LTSCA  |d DLC 
050 4 |a HF5415.1255  |b .B48 2018 
082 0 4 |a 658.8/27  |2 23 
097 |3 Bib#:  |a 2645042 
100 1 |a Beverland, Michael,  |e author. 
245 1 0 |a Brand management :  |b co-creating meaningful brands /  |c Michael Beverland. 
264 1 |a London :  |b SAGE Publications Ltd,  |c 2018. 
300 |a xvi, 400 pages :  |b color illustrations ;  |c 24 cm 
336 |a text  |b txt  |2 rdacontent 
336 |a still image  |b sti  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
650 0 |a Branding (Marketing) 
991 |a 2018-05-10 
992 |a Created by glwo, 10/05/2018. Updated by glwo, 08/06/2018. 
999 f f |i b125efde-0ffb-51bf-8786-a3e8c5cd572d  |s 658e83c0-bd93-5e06-89e7-b9f1adcf85fe  |t 0 
952 f f |p For loan  |a University Of Canterbury  |b UC Libraries  |c Central Library  |d Central Library, Level 9  |t 0  |e HF 5415.1255 .B48 2018  |h Library of Congress classification  |i Book  |m AU1974207AB