Marketing / Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis.
Furkejuvvon:
Preanttus: | 2nd edition. |
---|---|
Almmustuhtton: |
Sydney, N.S.W.
McGraw-Hill Education,
2018.
|
Váldodahkki: |
Grewal, Dhruv
(Author) |
Eará dahkkit: |
Levy, Michael
(Author)
Mathews, Shane
(Author)
Harrigan, Paul
(Author)
Bucic, Tania
(Author)
Kopanidis, Foula
(Author) |
Fáttát: | |
Courses: |
MBAD 606
|
Materiálatiipa: | Girji |
Geahča maid
-
Marketing /
Dahkki: Grewal, Dhruv
Almmustuhtton: (2015) -
Consumer behaviour : implications for marketing strategy /
Dahkki: Quester, Pascale G. (Pascale Genevieve)
Almmustuhtton: (2014) -
Small data : the tiny clues that uncover huge trends /
Dahkki: Lindstrom, Martin, 1970-
Almmustuhtton: (2016) -
Marketing semiotics : signs, strategies, and brand value /
Dahkki: Oswald, Laura
Almmustuhtton: (2012) -
Engaging customers using big data : how marketing analytics are transforming business /
Dahkki: Sathi, Arvind
Almmustuhtton: (2014)