Marketing research : an applied approach / Naresh K. Malhotra, Daniel Nunan, David F. Birks.

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Bibliographic Details
Edition:Fifth Edition.
Published: Harlow ; New York : Pearson, [2017]
Main Author:
Malhotra, Naresh K. (Author)
Other Authors:
Nunan, Daniel (Author)
Birks, David F. (Author)
Subjects:
Marketing research.
Marketing research > Methodology.
Format: Book
Marketing research : an applied approach /
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by Malhotra, Naresh K.
Published 2017
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by Malhotra, Naresh K.
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