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02775cam a22003978i 4500 |
| 001 |
2566293 |
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20180112142100.0 |
| 008 |
170306s2017 enka b 001 0 eng |
| 010 |
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|a 2017007654
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|a 9781292103129
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|a 1292103124
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|a ocn974912732
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| 035 |
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|a (OCoLC)974912732
|z (OCoLC)971593850
|z (OCoLC)971970744
|z (OCoLC)972122733
|z (OCoLC)972240549
|z (OCoLC)972395422
|z (OCoLC)972572767
|z (OCoLC)972742887
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| 040 |
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|a DLC
|b eng
|e rda
|c DLC
|d OCLCO
|d OCLCF
|d YDX
|d TFW
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| 042 |
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|a pcc
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| 050 |
0 |
0 |
|a HF5415.2
|b .M29 2017
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| 082 |
0 |
0 |
|a 658.8/3
|2 23
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| 097 |
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|3 Bib#:
|a 2566293
|
| 100 |
1 |
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|a Malhotra, Naresh K.,
|e author.
|
| 245 |
1 |
0 |
|a Marketing research :
|b an applied approach /
|c Naresh K. Malhotra, Daniel Nunan, David F. Birks.
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| 250 |
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|a Fifth Edition.
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| 264 |
|
1 |
|a Harlow ;
|a New York :
|b Pearson,
|c [2017]
|
| 300 |
|
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|a xvi, 957 pages :
|b illustrations ;
|c 27 cm
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
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|a volume
|b nc
|2 rdacarrier
|
| 500 |
|
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|a Revised edition of Marketing research, 2012.
|
| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a Preface -- Publisher's acknowledgements -- About the authors -- Introduction to marketing research -- Defining the marketing research problem and developing a research approach -- Research design -- Secondary data collection and analysis -- Internal secondary data and analytics -- Qualitative research: its nature and approaches -- Qualitative research: focus group discussions -- Qualitative research: in-depth interviewing and projective techniques -- Qualitative research: data analysis -- Survey and quantitative observation techniques -- Causal research design : experimentation -- Measurement and scaling : fundamentals, comparative and non-comparative scaling -- Questionnaire design -- Sampling : design and procedures -- Sampling : final and initial sample size determination -- Survey fieldwork -- Social media research -- Mobile research -- Data integrity -- Frequency distribution, cross-tabulation and hypothesis testing -- Analysis of variance and covariance -- Correlation and regression -- Discriminant and logit analysis -- Factor analysis -- Cluster analysis -- Multidimensional scaling and conjoint analysis -- Structural equation modelling and path analysis -- Communicating research findings -- Business-to-business (b2b) marketing research -- Research ethics -- Glossary -- Index.
|
| 650 |
|
0 |
|a Marketing research.
|
| 650 |
|
0 |
|a Marketing research
|x Methodology.
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| 700 |
1 |
|
|a Nunan, Daniel,
|e author.
|
| 700 |
1 |
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|a Birks, David F.,
|e author.
|
| 949 |
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|b AU19883420B
|c cb9
|d HF 5415.2 .M28 2017
|l c
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| 949 |
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|b AU20110561B
|c cb9
|d HF 5415.2 .M28 2017
|l c
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| 949 |
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|b AU20227671B
|c cb9
|d HF 5415.2 .M28 2017
|l c
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