Marketing research : an applied approach / Naresh K. Malhotra, Daniel Nunan, David F. Birks.

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Bibliographic Details
Edition:Fifth Edition.
Published: Harlow ; New York : Pearson, [2017]
Main Author:
Malhotra, Naresh K. (Author)
Other Authors:
Nunan, Daniel (Author)
Birks, David F. (Author)
Subjects:
Marketing research.
Marketing research > Methodology.
Format: Book
Marketing research : an applied approach /
Detail
Physical Description:xvi, 957 pages : illustrations ; 27 cm
Notes:Revised edition of Marketing research, 2012.
Bib#: 2566293
Bibliography:Includes bibliographical references and index.
Language:English
ISBN:9781292103129
1292103124
Bib#:2566293

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