APA (7th ed.) Citation

Malhotra, N. K., Nunan, D., & Birks, D. F. (2017). Marketing research: An applied approach (Fifth Edition.). Pearson.

Chicago Style (17th ed.) Citation

Malhotra, Naresh K., Daniel Nunan, and David F. Birks. Marketing Research: An Applied Approach. Fifth Edition. Harlow ; New York: Pearson, 2017.

MLA (9th ed.) Citation

Malhotra, Naresh K., et al. Marketing Research: An Applied Approach. Fifth Edition. Pearson, 2017.