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|3 Bib#:
|a 2497027
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|a 9781285529073
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|a 1285529073
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|2 23
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1 |
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|a Zikmund, William G.
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| 245 |
1 |
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|a Business research methods
|h [electronic resource] /
|c William G. Zikmund [et al.].
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| 250 |
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|a 9th ed.
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| 260 |
|
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|a Mason, OH :
|b South-Western,
|c 2013.
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| 300 |
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|a 1 online resource (xxv, 670 p.) :
|b ill.
|
| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a Introduction -- Beginning stages of the research process -- Research methods for collecting primary data -- Measurement concepts -- Sampling and fieldwork -- Data analysis and presentation -- Comprehensive cases with computerized databases.
|
| 520 |
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|a This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
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| 650 |
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0 |
|a Management
|x Research.
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| 650 |
|
0 |
|a Business
|x Research.
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| 776 |
0 |
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|i Print version:
|a Zikmund, William G.
|t Business research methods.
|b 9th ed.
|d Mason, OH : South-Western, 2013
|z 9781111826925
|z 1111826927
|w (OCoLC)794620921
|
| 856 |
4 |
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|u http://ebookcentral.proquest.com/lib/canterbury/detail.action?docID=4453329
|y Connect to electronic resource
|z Access limited to 3 simultaneous users
|t 0
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|a 21072017
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| 945 |
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|b DO NOT SET
|c Automatic
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| 991 |
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|a 2017-07-21
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| 992 |
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|a Created by sico, 21/07/2017. Updated by sico, 21/07/2017.
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