Basic marketing research / Naresh K. Malhotra.

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Bibliographic Details
Edition:4th ed. (Pearson new international ed.)
Published: Harlow : Pearson Education Limited, 2014.
Main Author:
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Format: Book

MARC

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245 1 0 |a Basic marketing research /  |c Naresh K. Malhotra. 
250 |a 4th ed. (Pearson new international ed.) 
260 |a Harlow :  |b Pearson Education Limited,  |c 2014. 
300 |a 670 p. :  |b col. ill. ;  |c 28 cm. 
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337 |a unmediated  |b n  |2 rdamedia 
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504 |a Includes bibliographical references and index. 
650 0 |a Marketing research. 
991 |a 2017-01-11 
992 |a Created by fiwi, 11/01/2017. Updated by , . 
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952 f f |p For loan  |a University Of Canterbury  |b UC Libraries  |c Central Library  |d Central Library, Level 9  |t 0  |e HF 5415.2 .M249 2014  |h Library of Congress classification  |i Book  |m AU17777968B 
952 f f |p For loan  |a University Of Canterbury  |b UC Libraries  |c Central Library  |d Central Library, Level 9  |t 0  |e HF 5415.2 .M249 2014  |h Library of Congress classification  |i Book  |m AU17778018B 
952 f f |p For loan  |a University Of Canterbury  |b UC Libraries  |c Central Library  |d Central Library, Level 9  |t 0  |e HF 5415.2 .M249 2014  |h Library of Congress classification  |i Book  |m AU17778069B