Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks, Peter Wills.

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Bibliographic Details
Edition:	4th ed.
Published:	Harlow, England ; New York : Pearson, 2012.
Main Author:	Malhotra, Naresh K.
Other Authors:	Birks, David F. Wills, Peter
Subjects:	Marketing research. Marketing research > Methodology.
Format:	Book

Marketing research : an applied approach /

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