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00000cam a2200000 i 4500 |
| 001 |
2376378 |
| 005 |
20161118165400.0 |
| 008 |
150926t20162016cau b 001 0 eng d |
| 035 |
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|a (OCoLC)894301676
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| 010 |
|
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|a 2015473309
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| 020 |
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|a 1483358666 (pbk.)
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| 020 |
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|a 9781483358666 (pbk.)
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| 040 |
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|a YDXCP
|b eng
|e rda
|c YDXCP
|d DLC
|d BTCTA
|d BDX
|d LTSCA
|d MEU
|d OCLCF
|d UBC
|d RRP
|
| 042 |
|
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|a lccopycat
|
| 050 |
0 |
0 |
|a HF5718.3
|b .C3655 2016
|
| 082 |
0 |
4 |
|a 808.06665
|2 23
|
| 097 |
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|3 Bib#:
|a 2376378
|
| 100 |
1 |
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|a Canavor, Natalie,
|d 1942-
|e author.
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| 245 |
1 |
0 |
|a Business writing today :
|b a practical guide /
|c Natalie Canavor.
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| 250 |
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|a Second edition.
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| 264 |
|
1 |
|a Los Angeles :
|b Sage Publications,
|c [2016]
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| 300 |
|
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|a xvi, 366 pages ;
|c 23 cm
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
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|a volume
|b nc
|2 rdacarrier
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| 546 |
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|a Text in English.
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| 504 |
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|a Includes bibliographical references and index.
|
| 520 |
|
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|a The text instructs business students how to write for the 21st century business environment in the style it demands: clearly, concisely, powerfully, and with individuality. It also addresses explicitly the digital realm of email, social networking, and social media strategies.
|
| 505 |
0 |
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|a Pt. I. A structured planning system for all your communication -- 1. Business writing in the digital age -- and you -- 2. Writing to accomplish goals : build the foundation for every message -- 3. Putting the planning structure to work : always know what to say -- pt. II. Practical techniques to sharpen and improve your writing -- 4. Good sentences, the right words : the heart of good writing -- 5. The whole picture : pulling your best message together -- pt. III. The basics of business communication -- 6. E-mail : your everyday chance to build a professional image -- 7. Applying for jobs : rᤳumᤳ, cover letters and networking -- 8. Letters and memos : they still count -- pt. IV. Creating persuasive messages, documents and materials -- 9. Writing to persuade, part 1 : the tools and techniques -- 10. Writing to persuade, part 2 : creating successful business documents -- pt. V. Writing for interactive world -- 11. Writing for websites and online readers : your ticket to a level playing field -- 12. Business meets the interactive world : leveraging internet opportunities -- pt. VI. Writing for oral presentation, video and public relations purposes -- 13. Present yourself : write well to speak well -- 14. Putting journalism and public relations techniques to work for you : professional strategies, techniques and tips.
|
| 650 |
|
0 |
|a Business writing.
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| 991 |
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|a 2016-09-23
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| 992 |
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|a Created by glwo, 23/09/2016. Updated by glwo, 18/11/2016.
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| 999 |
f |
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|i 91ce6ed5-7e79-504e-8921-a5b02636f221
|s d855f26b-b790-5199-bdce-b4505b575287
|t 0
|
| 952 |
f |
f |
|p For loan
|a University Of Canterbury
|b UC Libraries
|c Central Library
|d Central Library, Level 9
|t 0
|e HF 5718.3 .C3655 2016
|h Library of Congress classification
|i Book
|m AU19880901B
|
