Reputation matters [electronic resource] : a practical legal guide to managing reputation risk / Tracey Walker.

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Published: Auckland, N.Z. : CCH New Zealand, 2012.
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Format: Electronic eBook

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082 0 4 |a 343.93099  |2 23 
097 |3 Bib#:  |a 2349114 
100 1 |a Walker, Tracey,  |d 1964- 
245 1 0 |a Reputation matters  |h [electronic resource] :  |b a practical legal guide to managing reputation risk /  |c Tracey Walker. 
246 3 |a Managing reputation risk 
246 1 |i CCH product code:  |a 1201Z 
260 |a Auckland, N.Z. :  |b CCH New Zealand,  |c 2012. 
300 |a 1 online resource (xiii, 234 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 |a Introduction to reputation management -- Defamation -- Misuse of private information -- Privacy and confidentiality -- Restrictions on publishing and reporting in certain context -- Consumer protection legislation and impact on reputation -- Misleading and deceptive conduct under the Fair Trading Act 1986 -- Copyright and other intellectual property rights -- Reputation risk management and new media -- Media code of practiceand complaints about the media. 
520 |a "Reputation matters more than ever in our connected global economy. Intangible but invaluable, a good reputation has the capacity to enhance business and competitive advantage. Conversely, reputation damage can negatively impact earnings, profitability, market share and recruitment and retention. Reputation risk management is, therefore, a concern that every business needs to prioritise. This book is a practical guide for New Zealand lawyers in private practice, corporate counsel, communications managers and public relations practitioners. It explains legal issues relating to reputation management and protection, covers key aspects of the law and corporate communication, and provides tips on how to avoid communication pitfalls to minimise legal risk."--Publisher's website. 
650 0 |a Public relations and law  |z New Zealand. 
650 0 |a Corporations  |x Public relations  |z New Zealand. 
650 0 |a Privacy, Right of  |z New Zealand. 
650 0 |a Libel and slander  |z New Zealand. 
650 0 |a Intellectual property  |z New Zealand. 
710 2 |a CCH New Zealand Limited. 
776 0 8 |i Printed version:  |a Walker, Tracey, 1964-  |t Reputation matters : a practical legal guide to managing reputation risk.  |d Auckland, N.Z. : CCH New Zealand, 2012 
856 4 0 |u https://canterbury.wheelers.co/title/9780864759238/epub  |y Connect to electronic resource  |t 0 
942 |a 05082016 
994 |a C0  |b UX1 
945 |b DO NOT SET  |c Automatic 
991 |a 2016-08-05 
992 |a Created by wewu, 05/08/2016. Updated by lisa, 30/03/2022. 
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