|
|
|
|
LEADER |
00000cam a2200000 i 4500 |
001 |
2321848 |
005 |
20160527145700.0 |
008 |
151030s2015 xxuab b 001 u eng d |
035 |
|
|
|a ocn934909694
|
097 |
|
|
|3 Bib#:
|a 2321848
|
020 |
|
|
|a 9781473704855 (paperback)
|
020 |
|
|
|a 1473704855 (paperback)
|
035 |
|
|
|a (OCoLC)944185935
|
035 |
|
|
|a (OCoLC)934909694
|
040 |
|
|
|a NLGGC
|b eng
|e rda
|c NLGGC
|d OCLCQ
|d P4A
|
082 |
0 |
4 |
|a 658.00721
|2 23
|
100 |
1 |
|
|a Quinlan, Christina,
|e author.
|
245 |
1 |
0 |
|a Business research methods /
|c Christina Quinlan, Barry Babin, Jon Carr, Mitch Griffin, William G. Zikmund.
|
264 |
|
1 |
|a Andover :
|b Cengage Learning EMEA,
|c 2015.
|
300 |
|
|
|a xii, 413 pages :
|b illustrations ;
|c 28 cm
|
336 |
|
|
|a text
|b txt
|2 rdacontent
|
337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
504 |
|
|
|a With bibliographical references, glossary and index.
|
505 |
0 |
|
|a pt. 1. Introduction. Introducing business research -- Developing research skills -- Understanding research ethics -- Understanding research philosophy -- The role of theory -- pt. 2. Beginning the research process. The literature review -- Quantitative research: an introduction to measurement -- Qualitative research: an introduction -- Research methodology and design -- Understanding populations and sampling -- Writing the research proposal -- pt. 3. Data gathering. Fieldwork -- Using observation -- Using interviews and focus groups -- Surveys and questionnaires -- Attitude measurement -- pt. 4. Dealing with data. Managing data and introducing data analysis -- Analyzing qualitative data -- Analyzing quantitative data -- Completing and presenting the research.
|
650 |
|
0 |
|a Business
|x Research
|x Methodology.
|
700 |
1 |
|
|a Babin, Barry J.,
|e author.
|
700 |
1 |
|
|a Carr, Jon,
|e author.
|
700 |
1 |
|
|a Griffin, Mitch,
|e author.
|
700 |
1 |
|
|a Zikmund, William G.,
|e author.
|
991 |
|
|
|a 2016-05-27
|
992 |
|
|
|a Created by fiwi, 27/05/2016. Updated by fiwi, 27/05/2016.
|
999 |
f |
f |
|i fb471e42-f1d6-5e61-a2f3-87b6a045122f
|s 6f530f44-24e3-556c-aaa0-c68ea4e68e18
|t 0
|
952 |
f |
f |
|p For loan
|a University Of Canterbury
|b UC Libraries
|c Central Library
|d Central Library, Level 9
|t 0
|e HD 30.4 .Q7 2015
|h Library of Congress classification
|i Book
|m AU19059701B
|
952 |
f |
f |
|p For loan
|a University Of Canterbury
|b UC Libraries
|c Central Library
|d Central Library, Level 9
|t 0
|e HD 30.4 .Q7 2015
|h Library of Congress classification
|i Book
|m AU19059752B
|