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00000cam a2200000 i 4500 |
| 001 |
2321848 |
| 005 |
20160527145700.0 |
| 008 |
151030s2015 xxuab b 001 u eng d |
| 035 |
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|a ocn934909694
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| 097 |
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|3 Bib#:
|a 2321848
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| 020 |
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|a 9781473704855 (paperback)
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| 020 |
|
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|a 1473704855 (paperback)
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| 035 |
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|a (OCoLC)944185935
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| 035 |
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|a (OCoLC)934909694
|
| 040 |
|
|
|a NLGGC
|b eng
|e rda
|c NLGGC
|d OCLCQ
|d P4A
|
| 082 |
0 |
4 |
|a 658.00721
|2 23
|
| 100 |
1 |
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|a Quinlan, Christina,
|e author.
|
| 245 |
1 |
0 |
|a Business research methods /
|c Christina Quinlan, Barry Babin, Jon Carr, Mitch Griffin, William G. Zikmund.
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| 264 |
|
1 |
|a Andover :
|b Cengage Learning EMEA,
|c 2015.
|
| 300 |
|
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|a xii, 413 pages :
|b illustrations ;
|c 28 cm
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| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
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| 338 |
|
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|a volume
|b nc
|2 rdacarrier
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| 504 |
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|a With bibliographical references, glossary and index.
|
| 505 |
0 |
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|a pt. 1. Introduction. Introducing business research -- Developing research skills -- Understanding research ethics -- Understanding research philosophy -- The role of theory -- pt. 2. Beginning the research process. The literature review -- Quantitative research: an introduction to measurement -- Qualitative research: an introduction -- Research methodology and design -- Understanding populations and sampling -- Writing the research proposal -- pt. 3. Data gathering. Fieldwork -- Using observation -- Using interviews and focus groups -- Surveys and questionnaires -- Attitude measurement -- pt. 4. Dealing with data. Managing data and introducing data analysis -- Analyzing qualitative data -- Analyzing quantitative data -- Completing and presenting the research.
|
| 650 |
|
0 |
|a Business
|x Research
|x Methodology.
|
| 700 |
1 |
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|a Babin, Barry J.,
|e author.
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| 700 |
1 |
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|a Carr, Jon,
|e author.
|
| 700 |
1 |
|
|a Griffin, Mitch,
|e author.
|
| 700 |
1 |
|
|a Zikmund, William G.,
|e author.
|
| 991 |
|
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|a 2016-05-27
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| 992 |
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|a Created by fiwi, 27/05/2016. Updated by fiwi, 27/05/2016.
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| 999 |
f |
f |
|i fb471e42-f1d6-5e61-a2f3-87b6a045122f
|s 6f530f44-24e3-556c-aaa0-c68ea4e68e18
|t 0
|
| 952 |
f |
f |
|p For loan
|a University Of Canterbury
|b UC Libraries
|c Central Library
|d Central Library, Level 9
|t 0
|e HD 30.4 .Q7 2015
|h Library of Congress classification
|i Book
|m AU19059701B
|
| 952 |
f |
f |
|p For loan
|a University Of Canterbury
|b UC Libraries
|c Central Library
|d Central Library, Level 9
|t 0
|e HD 30.4 .Q7 2015
|h Library of Congress classification
|i Book
|m AU19059752B
|
