Exploring marketing research / Barry J. Babin, William G. Zikmund.
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Edition: | Eleventh edition. |
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Main Author: | |
Other Authors: | |
Subjects: | |
Courses: |
MKTG 202
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Format: | Book |
Physical Description: | 1 volume ; 25 cm |
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Other Title: | |
Notes: | Previous edition: 2010. Bib#: 2137795 |
Bibliography: | Includes bibliographical references and index. |
Language: | English |
ISBN: | 9781305263529 (hbk.) 1305263529 (hbk.) |
Bib#: | 2137795 |