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2125642 |
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140924s2015 enka b 001 0 eng |
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|a 2014952418
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|a 9780199668649
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|a 0199668647
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|a ocn907220736
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|z (OCoLC)908968894
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|a DLC
|b eng
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|d UV0
|d YDXCP
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|d CHVBK
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|a pcc
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|a HD30.4
|b .B79 2015
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|a 650.072
|2 23
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| 097 |
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|3 Bib#:
|a 2125642
|
| 100 |
1 |
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|a Bryman, Alan.
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| 245 |
1 |
0 |
|a Business research methods /
|c Alan Bryman & Emma Bell.
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| 250 |
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|a Fourth edition.
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| 264 |
|
1 |
|a Cambridge, United Kingdom ;
|a New York, NY, United States of America :
|b Oxford University Press,
|c [2015]
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| 300 |
|
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|a xxxvi, 778 pages :
|b color illustrations ;
|c 27 cm
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a unmediated
|b n
|2 rdamedia
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| 338 |
|
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|a volume
|b nc
|2 rdacarrier
|
| 504 |
|
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|a Includes bibliographical references (pages 731-757) and indexes.
|
| 505 |
0 |
|
|a 1. The nature and process of business research. -- 2. Business research strategies. -- 3. Research designs. -- 4. Planning a research project and fromulating research questions. -- 5. Getting started: reviewing the literature. -- 6. Ethics and politics in business research. -- 7. The nature of quantitative research. -- 8. Sampling in quantitative research. -- 9. Structured interviewing. -- 10. Self-completion questionnaires. -- 11. Asking questions. -- 12. Structured observation. -- 13. Content analysis. -- 14. Secondary analysis and official statistics. -- 15. Quantitative data analysis. -- 16. Using IBM SPSS statistics. -- 17. The nature of qualitative research. -- 18. Sampling in qualitative research. -- 19. Ethnography and participant observation. -- 20. Interviewing in qualitative research. -- 21. Focus groups. -- 22. Language in qualitative research. -- 23. Documents as sources of data. -- 24. Qualitative data analysis. -- 25. Computer-assisted qualitative data analysis: using NVivo. -- 26. Breaking down the quantitative/qualitative divide. -- 27. Mixed methods research: combining quantitative and qualitative research. -- 28. E-research: Internet research methods. -- 29. Writing up business research.
|
| 650 |
|
0 |
|a Business
|x Research
|x Methodology.
|
| 700 |
1 |
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|a Bell, Emma,
|d 1968-
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| 991 |
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|a 2015-10-20
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| 992 |
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|a Created by mayo, 20/10/2015. Updated by sico, 22/02/2019.
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|t 0
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