Marketing scales handbook : multi-item measures for consumer insight research. Volume 8 / Gordon C. Bruner II.

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Bibliographic Details
Published: Forth Worth, Texas, USA : GCBII Productions, LLC, [2015]
Online Access:
Main Author:
Bruner, Gordon C., 1954- (Author)
Subjects:
Marketing research > Statistical methods > Handbooks, manuals, etc.
Scaling (Social sciences) > Handbooks, manuals, etc.
Format: Electronic eBook
Marketing scales handbook : multi-item measures for consumer insight research.

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